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How Sears Rewards was powered by Shop Your Way: An Overview of the Shop Your Way Loyalty Program

Learn, SYW 101, Tutorial May 3, 2023 Share to Facebook Share to Twitter
Sears Rewards Powered by Shop Your Way

In this article, we will explore the history and evolution of Shop Your Way Rewards, Sears Rewards, and the modern day vision of a “everyday and everywhere” loyalty program. We will also look at the benefits and features of the program, including how it works, how to earn and redeem rewards points, and the partnerships that Shop Your Way and Sears has established to offer additional rewards to members.

History of Sears and Shop Your Way

Sears, one of America’s oldest and most iconic department stores, was at the forefront of American retail for much of its 132-year history. Founded in 1893, Sears has been a trusted destination for families looking for quality goods and services at affordable prices. Its early mail-order and distribution innovations made it the Amazon of the Gilded Age. For years, Sears was the largest retailer in the United States, positioning brick-and-mortar stores in prime retail locations across the country. As the retail industry evolved, Sears continued to innovate behind the scenes in the 90’s and emerged as an agent of change driving digital transformation. 

In 2010 the organization unveiled Shop Your Way as a loyalty program for Sears customers which would become one of the most innovative technological advancements introduced in the industry. 

The Shop Your Way program allows customers to earn rewards points on their purchases at Sears, Kmart, Partners, Affiliates, and other participating retailers. These points can then be redeemed for a variety of rewards, including gift cards, statement credits, and merchandise. Shop Your Way led the charge in personalization, pricing, and offers delivering a suite of product features and capabilities to drive real-time content to their members and for their Partners. It was no surprise that within the first few years the program quickly grew to serve over 100 million members!

Shop Your Way: the modern day vision of an everyday loyalty program

The Shop Your Way program is a free loyalty program that began by allowing members to earn reward points on their purchases at Sears, Kmart, and other participating retailers. Shop Your Way quickly built an extensive network of Partners, Affiliates, and Redemption options for their members. As a Shop Your Way Member, additional benefits emerged delivering opportunities to earn on everyday purchases like gas, groceries, local dining, travel, and even scaled across hundreds of millions of products on marketplace.

Shop Your Way Points

Shop Your Way points are earned on qualifying purchases made at participating merchants. The points Members earn can vary across each participating merchant but they add up quickly. In the last 3 years, Shop Your Way Members have redeemed more than $1.3B in points alone! Shop Your Way continues to introduce new places for Members to earn nearly every month as well within their Shop Your Way App.

Shop Your Way Rewards: Redemption

Shop Your Way Rewards can be redeemed on participating merchants merchandise, applied as statement credits, used for future bill payments, and much more. After a Partnership with Raise was created in 2018, Shop Your Way expanded their redemption options to include a robust gift card selection for members. The strategic partnership was formed based on direct member feedback and the continued vision of building a modernized loyalty program to serve members at scale. 


Shop Your Way has continued to deliver strategic partnerships to empower their vision of an everyday and everywhere loyalty program. These partnerships were initially established within internal Sears businesses such as Craftsman, Kmart, Home Services, Lands End, and Sears. However, Shop Your Way continued and continues to bring on new Partners and Affiliates across core shopping verticals such as Grocery, Dining, Travel, Automotive, Entertainment, and more. Shop Your Way is in the process of delivering a new partnership in 2023 to Members where they will be able to earn rewards across 17,000+ new online merchants!

Sears | Shop Your Way Rewards FAQs

How do I earn Sears Rewards points?

When shopping online, just log on before or during checkout. You’ll get CASHBACK in points on every eligible item you purchase. (Note: some products sold by our Marketplace sellers do not offer CASHBACK in points.) In store, just show your Shop Your Way membership number or phone number to the associate when you check out.

How do I redeem my Sears Rewards points?

When checking out online, you’ll be asked if you’d like to apply your eligible points to the purchase.

In store, just ask the associate to apply your eligible points to your purchase.

Be sure to provide your member PIN for store purchases, which can be found in the Manage My Account section of your online profile. You can visit for additional FAQ’s and or to get in touch with a live customer support representative

Points do not qualify towards the free shipping minimum. Points cannot be redeemed on select clearance, grocery, drugs, gift cards, shipping and delivery fees or taxes.

Does Sears still have a rewards program?

Yes! Shop Your Way powers the Sears rewards program and membership is 100% free. Make sure your account is registered and up to date on today!

How many Sears points equal a dollar?

Shop Your Way Members shopping at Sears earn a minimum of 1% CASHBACK in points on every $1 you spend. Plus, Members receive bonus offers in-store and online to earn even more points. 

How do I get bonus offers for Sears?

When shopping online, log into your account at before or during checkout.

You will also receive member exclusive offers via Shop Your Way email, if you’ve opted in for email promotions.

How do I retrieve missing points?

You can retrieve missing points from the home page by clicking your name at the top right corner of the page, and then clicking “Account & Order History.” Below your past activity, you will see a link for the retrieve missing points form.

If you recently purchased something and didn’t get points for it, you have up to 30 days from the date of your purchase to request the missing points.

How can I earn more rewards?

As a Shop Your Way Rewards Member, you can apply for a Shop Your Way Mastercard at or in-store at participating partner locations.

You will earn 5% back in points on eligible purchases at gas stations, 3% on eligible purchases at grocery stores and restaurants (5% and 3% back on the first $10,000 of combined eligible purchases made on gas, groceries and restaurants per calendar year and 1% thereafter), 2% on at Shop Your Way Merchants [such as Sears, Kmart, Sears Hometown Stores and Sears Home Services] and 1% back on all other eligible purchases made when you are a Shop Your Way member with a Shop Your Way Mastercard that is linked to the Shop Your Way account.

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