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Privacy Policy

  • process and fulfill your order
  • notify you of your order status, prevent fraud, and otherwise provide you with customer service;
  • respond to your inquiries and requests; create an account and register you as a Site user (“”Registered User””) and/or Shop Your Way member (“”Member””);
  • for marketing purposes and to send you information regarding this Site and other Transformco Sites, as well as about our products, programs or services; provide you with mobile alerts, if you have requested them; customize your experience on this Site and on other Transformco Sites;
  • provide you with relevant offers, products and services; permit you to use this Site’s social networking features; or provide you with other services.

We may also use the personal information we collect for our business purposes, such as data analysis, audits, developing new products and services, enhancing our Sites, improving our services, personalizing your experiences, identifying usage trends and determining the effectiveness of our promotional campaigns.

We may engage vendors to provide certain interactive features on our Site. Your use of these interactive features is voluntary, and we may retain the information that you submit through these features. For example, we may offer an interactive chat feature on the Site to assist you and for other customer service purposes. When you participate in the interactive chat, either with a virtual or live agent, the contents of the chat may be captured and kept as a transcript. By using these features, you understand that our vendors may process the personal information obtained through the feature to provide the service on our behalf.







Our vendors, including Facebook and Google, may use Cookies, web beacons, and other storage technologies to collect or receive information about your internet usage, including your use of this Site, and use that information to provide measurement services and targeted ads. We and our vendors may use first-party Cookies or other first-party identifiers as well as Cookies or other identifiers operated by our vendors to deliver advertisements, create a profile of you, measure your interests, detect your demographics, detect your location, and personalize content.





  • to manage our operations, to manage your relationship with us, to provide you with information regarding our products or services, or to satisfy another purpose for which we Collected the information
  • to carry out a disclosed purpose that is reasonably compatible with the context in which the personal information was Collected;
  • to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or
  • we are otherwise required or permitted to keep your Personal Information by applicable laws or regulations.
  • The categories of Personal Information we have Collected about you.
  • The categories of sources from which we Collected your Personal Information.
  • The Business or Commercial Purposes for our Collecting and/or Selling/Sharing your Personal Information.
  • The categories of Third Parties to whom we have Sold/Shared your Personal Information.
  • A list of the categories of Personal Information disclosed for a Business Purpose.
  • A list of the categories of Personal Information Sold/Shared about you, or that no Sale/Share occurred. If we Sold/Shared your Personal Information, we will explain:
    – The categories of your Personal Information we have Sold/Shared.
    – The categories of Third Parties to which we Sold/Shared Personal Information, by categories of Personal Information Sold/Shared for each Third Party.

As these rights and your CCPA rights are not the same and exist under different laws, you must exercise your rights under each law separately.


Loyalty Program and Notice of Financial Incentive Disclosure

This Loyalty Program and Financial Incentive disclosure applies to California and Colorado Consumers who are members of the Shop Your Way program (“Shop Your Way”) or the “Program”). We may add or change programs and/or their terms by posting a notice on the Program descriptions, so check them regularly. We will not discriminate against you if you exercise any of the rights provided by the CCPA or the CPA. You can unsubscribe from marketing emails and retain your Program account and benefits. References to “personal information” in this section describe our practices with respect to “personal data,” as defined under the Colorado Privacy Act (CPA).

a. Shop Your Way Loyalty Program and Financial Incentive Disclosure

ProgramIncentive OfferedMaterial TermsHow to Opt-In

Shop Your Way

Your Shop Your Way account earns points for purchases at eligible stores, special offers, and eligible credit card purchases. Points are accumulated to earn Rewards that may be redeemed for discounts on future purchases or gift cards. You will also receive discounts, exclusive offers, and member only content through Sears Home Advantage, a special benefit offered to members of Shop Your Way.

See here for the Shop Your Way Membership Terms, Shop Your Way Site Terms of Use, and Shop Your Way Partner Terms.  

Categories of Personal Information Collected:
  • Identifiers (e.g., name, email address, Internet Protocol address)
  • Personal Records (e.g., signatures, financial account information)
  • Protected Characteristics (e.g., age, gender, household information, marital status, veteran or military status)
  • Commercial Information (e.g., purchase history, service history)
  • Internet or Other Electronic Network Activity Information (e.g., browsing history, search history)
  • Geolocation Data (e.g., your location we infer based on your IP address)
  • Sensory Information (e.g., voice recordings from call centers, profile pictures on accounts)
  • Professional or Employment Information (e.g., education level or employment status)
  • Inferences from Personal Information Collected (e.g.,customer profiles including shopping preferences, product preferences, customer characteristics and behaviors)

Register for an account online or on the mobile app.

Participating in the Program is entirely optional but is subject to additional Shop Your Way Membership Terms, Shop Your Way Site Terms of Use, and Shop Your Way Partner Terms.  

We treat the value of Consumer Personal Information Collected through the Program as the equivalent of relevant expenses related to the Collection and retention of Consumers’ Personal Information as part of the Program. We value the benefits of the Program as the value of rewards given to Members, which are outlined in the Shop Your Way Program Terms and Conditions. We pay these expenses and provide the Program benefits, which vary depending upon Program participation, to foster a positive relationship with our Members that is invaluable.

Categories of Third Parties that Receive Consumer Personal Information/Data:

  • Advertising Partners; and
  • Analytics Partners.

Bona Fide Loyalty Program Partners Loyalty Program Benefit
Citi (powers the Shop Your Way credit card rewards)Provides card points for purchases using the Citi ShopYourWay Mastercard.
Raise (allows Shop Your Way Members to exchange points for gift cards)Provides gift cards to Consumers to a variety of retailers.
Mastercard (powers the Shop Your Way CardLink Program offers)Provides points redeemable through offers sourced by Mastercard and its partners.
Wildfire (powers the Shop Your Way rewards available via the Shop Your Way browser extension and offer wall)Provides points redeemable through offers sourced by Wildfire and its partners.
Button (powers the Shop Your Way rewards available via the Shop Your Way offer wall)Provides points redeemable through offers sourced by Button and its partners.

Consumers may make a request under the CCPA or CPA by calling us at (888) 527-6415 or by submitting a request online here. If you submit a deletion request, it will terminate your Program membership because we must maintain your Personal Information to provide the Program. Upon a termination request, some Program data associated with the terminated account may be retained for record keeping, tax reporting, and other legally permissible purposes.


State Specific Disclosures

  • Right to access. You have the right to request access to and obtain a copy of any Personal Data that we may hold about you.
  • Right to confirm. You have the right to confirm that we are processing your Personal Data.
  • Right to correct. You have the right to request that we correct inaccuracies in your Personal Data.
  • Right to delete. You have the right to request that we delete Personal Data that we have collected from or obtained about you.
  • Right to opt out of Sales. While we do not Sell your Personal Data for monetary consideration, we do disclose your Personal Data for Targeted Advertising. This disclosure of Personal Data for Targeted Advertising may constitute a Sale in certain Regulated States and residents may opt out by managing cookie preferences. Please see below about how to opt out of Targeted Advertising via cookies.
  • Right to opt out of Targeted Advertising. You may request that we stop disclosures of your Personal Data for Targeted Advertising.
  • Right to opt out of Profiling. You have the right to opt out of Profiling in furtherance of decisions that produce legal or similarly significant effects. We do not engage in Profiling that results in any legal or similarly significant effects and as such do not offer this right.
  • Right to appeal. If you are unsatisfied with our actions related to our resolution of your privacy request, you may appeal our decision.
  • Right to non-discrimination. If you choose to exercise any of the privacy rights described above, we will not deny our products or services to you, charge you different prices or provide a different level or quality of products or services to you.
  • Right to obtain a list of Third Parties. Oregon Consumers may also request a list of Third Parties to which we disclosed Personal Data.

We Process Personal Data, including personal identifiers, internet or other electronic network activity information, and geolocation data for Targeted Advertising purposes. You have the right to opt out of our use of your Personal Data for Targeted Advertising. Information on how to exercise your opt-out rights as well as other rights you may have are described below. 

We may Sell or share the categories of Personal Data listed below to the following categories of Third Parties: advertising and analytics partners.

  • Personal identifiers;
  • Internet or other electronic network activity information; and
  • Geolocation data

You may opt out of Targeted Advertising by clicking the “Do Not Sell or Share My Personal Information” link in the footer of the Site you are visiting. You may exercise your other privacy rights here. You may also call us at (888) 527-6415. When you submit a request to us, we will authenticate your request to protect your privacy and security. We will use the Personal Data provided in a privacy rights request only to verify your identity or authority to make the request and to track and document request responses unless you also gave it to us for another purpose. Residents of Regulated States may also contact us at

Additional Disclosures for Colorado Residents

Below is a description of our online and offline information practices and other disclosures required by the Colorado Privacy Act.

You can learn more about the categories of Personal Data and Sensitive Data that we have collected about Consumers and the purpose for processing your Personal Data by visiting the What Type of Information Do We Collect and How Do We Use It? 

Information about our Bona Fide Loyalty Program

Please see our Shop Your Way Loyalty Program and Financial Incentive Disclosure, which describes our Personal Data collection practices for our Bona Fide Loyalty Program.