Posts Tagged ‘social shopping’

It’s All About the View

Thursday, January 12th, 2012

By Noam Resehf, Community Manager at Sears Social

It’s not like we’re shallow – but this week is all about eye candy. A vanity post, if you will.

Last week we told you about the new banners on brand pages, controlled by the page admins. No sooner did we release this capability, than the admins started to go wild with it. Check it out and click on the images to see the brand pages themselves:

Lego Star Wars

 

HBO SopranosHoly brand, Batman

 

That’s not all, in the looks department. We streamlined the site, going for elegance and panache. The search box is leaner and lovelier, and the status box is flatter and better looking. Plus, you can now share a product directly from it!

 

Interested in anything else?

Two other major improvements combine better looks with better functionality. Click on a product you like, or own, or think about owning. The product page now has recommendations for other products you may be interested in, related of course to the one you’re browsing. Relevant, smart and adds color to the page.

Also, the quick view layer is now present in even more areas of the site, enabling you to interact with the product of your choice without too many clicks. Comfort and style folks. That’s us.

The Mobile Way

And on the mobile front: if you’re a Shop Your Way Rewards member – rejoice! From now on you can carry your member card in your iPhone. It’s just permanently there. Pick some items, show your mobile to the associate when you pay – and get some points. Nice and easy.

Discover Your Inner Hero

Sunday, January 8th, 2012

By Noam Resehf, Community Manager at Sears Social

It’s 2012. The festivities are over, time to get back on track, and start fulfilling those New Year’s resolutions.

Our goals haven’t changed and we’re moving ahead at full steam. This week we’re adding another feature to our lovely brands, giving admins the ability to control banners – we call them Hero banners – on their brand page.

The brand owner will be able to upload up to 5 different images, giving him more control of the content and tone of his brand page, making it easier to stand out of the crowd. We want to let the brand admin have a real influence on the page, and mold it according to the brand’s values and image. The Hero banners are another important step in that direction.

Easy on the Eyes

Meanwhile we’re working on improving the site’s looks, and in a big way. There’s so much new stuff we don’t even know where to start. But here goes.

Discover

There’s a new product discovery page in town. Gone are the small formal pictures – feast your eyes on cool large images that just make you want to go click and explore. Check out the tabs on the top of the page – no more searching through menus, just click the right tab and see those products that really interest you. You can easily reach it by clicking that green link on the top right of the homepage. Enjoy.

We also changed the notification icon and added snazzy new icons to the left navigation. Each menu item now has a small stylish icon matching its function. Nice.

The next month is going to be hectic for us: we have big exciting plans for the site that will change and enhance the user experience dramatically. Stay tuned

 

 

New Stories, Cool Brands, Friendly Mobile

Thursday, December 15th, 2011

By Noam Resehf, Community Manager at Sears Social

Continuing last week’s brand festivities, we have – as these lines are being written – over 20 brands with loving and caring owners. Check out, for example, the Nike, Shop Your Way Rewards and Apple pages and you’ll find cool new content to enjoy and interact with.

Nike brand page

And this is just the beginning. We plan to let brand owners have more and more control over brand pages and the user experience. Changing logos, adding outside links, creating user activities and communicating with the community – it’s all coming soon to a brand page near you. we even set up a nice and easy guide for brand owners. We’re that nice.

It’s Hot

We got some new and cool stories for you – search your feed and ye shall find the latest headlines about the newest most desired gadgets around. Find out what’s happening with the new iPhone, the Galaxy Nexus or the Kindle Fire – and check their prices right here at Sears Social.

Hot!

Shop Your Way Mobile-Style

We keep taking huge giant like steps towards fully integrating your Shop Your Way Rewards experience with our mobile app. now you can see your current status, manage your points, see all your account history and filter it any way you like, and much more. So go mobile, it’s the bomb.

Brands Moving Forward and More Sharing

Sunday, December 11th, 2011

By Noam Resehf, Community Manager at Sears Social

As we told you last week, brands are now up for grabs – users can try and claim brand ownership and control the brand page’s content. We started last week by letting users send in their brand ownership request. This week we’ve started adding owner capabilities.

Shop Your Way Rewards gets MGMT

If you’ll check out our brand pages you’ll start seeing changes. Owners will be able to publish stories as brands – stories that will appear in your newsfeed. So start following the brands you like, and see what surprising cool content pops up in your feed.

Share the joy

Share, and Do It Fast 

‘Tis the season and everyone’s in a sugar coated mood. Accordingly, we made it even easier to share content with your Sears Social friends and spread the joy. First we added the ability to recommend from the quickview, now you can also share – who knows what we’ll think of next.

Activate, Link, Shop 

We’re keeping up the good work on integrating Shop Your Way Rewards features into Sears Social. Now you can easily link your Shop Your Way Rewards account with your Sears Social one, or you’re your membership online. Redeemable points and social, oh my.

 

 

 

Share the Joy and Making Mobile History

Thursday, November 24th, 2011

By Noam Resehf, Community Manager at Sears Social

Some exciting news this week: we are starting to reach out and let you share stuff from other sites on your newsfeed.

What does that mean? Well now you can be a good friend and share stuff with your Sears Social buddies from other sites, and not just directly from Sears Social.

The first site enabling this is naturally Sears.com. In the Sears.com homepage click on “New Local Ad”, choose a store you like and pick a product. Now click “Share this item”. Wait for it… and lo and behold – you can share the item to Sears Social! Amazing.

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Your History and Let’s Chat

 

Two new items on the mobile front: You can now go through your Shop Your Way Rewards history in your iPhone, which is very convenient if you’re on the move a lot. We also upgraded our chat, making notifications clickable, and letting you know how many times your friend tried to reach you – now you’ll know how annoyed he’ll be when you finally get back to him.


Elevator Pitch

Tuesday, December 14th, 2010

by Pasha Bitz, Product Manager

We’re perfecting that all important Elevator Pitch…