Posts Tagged ‘Social shopping commerce’

Full Steam Ahead

Thursday, May 24th, 2012

By Noam Reshef, Community Manager at ShopYourWay

So – the cat is out of the bag, as we’ve told you last week. The site’s new design is now available for all users to experience, and as we promised, we’re going to keep rolling out more improvements and additions.

This week we’ve turned our attention to tag pages – brands, stores etc. Just take a look: Gone is the old single column newsfeed design. The new pages look sleek and modern, offering a much larger variety of items and stories across the page.

The old left navigation is gone as well, replaced by tabs – more convenient and takes up less space. Store pages get a nice display of store opening hours and a map, in case you need some directions.

Meanwhile catalogs get a boost as well, with a new catalog display, showing off some of the items in the catalog on the cover. Check out your catalogs display – it’s cool.

And yes – this is still far from over. We’re going to keep adding new amazing stuff on a weekly basis. We remind you again – all you have to do is click on that little button in the bottom left of the homepage that says “try the new experience”. A few of you guys will discover they were lucky and get the new design as their default version.

The new ShopYourWay is moving, full steam ahead. Get on board…

It’s The New Experience

Thursday, May 17th, 2012

By Noam Reshef, Community Manager at ShopYourWay

We’ve been teasing you for a couple of weeks now – and it’s time to stop playing around and show you what we’ve been working so hard on.

It's new and awsome


If you’ll take a look at the site you’ll see an innocent small button on the bottom left. It says “try the new experience”. Click on it and see the page transform into our new, cool design.

You’ll immediately see the difference. Gone is the old newsfeed – Instead you’ll see a larger variety of stories and larger images spread across the screen. It doesn’t matter what screen or resolution you’re using – the site will adapt the display to fit in nicely.

Not only does the page look great, it also lets you easily discover the stuff that really interests you. The focus of the new design is discovery – making it easy and fun to explore and find the right items and fellow shoppers for you.

What else? You’ll notice that the left nav is slimmer and more compact. A couple of clicks into the site and it’ll disappear completely and get out of the way – until you hover over the site logo, that is.

Before it does, take a look at the departments button. Just hover over it with your mouse to see our categories and sub-categories – no need for clicks, just a quick and elegant gesture with your hand and that’s it.



And last but certainly not least – all of your SHOP YOUR WAY REWARDS info is located on the top of the page, in an easy to reach compact window.

Just click on the REWARDS button and you’ll see you r point balance, VIP status and a link to your account history page – everything a shopper needs.

And this is just the beginning. We’re working on lots of new and awesome stuff. So take a tour and let us know what you think. and stay tuned…



Check (it) Out In Mobile

Thursday, May 10th, 2012

By Noam Reshef, Community Manager at ShopYourWay

This is big: coming soon to an iPhone near you – in your pocket or purse, actually – is the ability to buy products on the go. Just choose a product, check out, and you’re done.


Our mobile team has been hard at work for the last couple of weeks to bring you this. Think about it: you’re on the move, walking on the sidewalk or commuting, and suddenly you remember that power drill/dress/ console game you just have to buy. No computer around, no time to go to the store.

No problem. Grab your mobile, open the App, find a store near you – mobile means local, right? – and buy the item. You can choose to ship it home, or pick it up in the store.

That’s not all: expect a smoother and better Shopin experience including the ability to add friends when you Shopin somewhere, bug fixes and lots more.

The Plot Thickens

Remember we wrote about that amazing stuff we’re busy with? And how we can’t tell you about it? Well we still can’t. Yes, we are going to keep teasing a little while longer. But trust us – in the very near future, the whole shop your way experience will change, dramatically.



More Sweepstakes, More Deals

Thursday, March 15th, 2012

By Noam Reshef, Community Manager at ShopYourWay

This week is about numbers, about more of the good stuff. If you like something, why not have more of it, right?

So we added more sweepstakes to the site – all in all about 80 new ones will be available by the end of March, and a lot more will be ready after that. Soon you’ll be able to enter dozens, even hundreds, of sweepstakes and increase your chances to win.

Then we went and added the new partners page. Because that’s what we’re like, always looking for more ways to make you guys happy. The new page offers great deals and benefits from our good friends and partners, just for you. Check it out!


 Give Us A Smile

One of the main things about ShopYourWay is the human connection. We want you to be able to get recommendations and advice from fellow shoppers with similar taste and interests. And for that to happen people need to know who they’re communicating with.

In order to make you all feel at home, we added a little tool that enables you to easily upload a profile picture, giving you a face and a true identity. Simply click on the “Add profile picture” teaser and follow the instructions. You’ll be surprised how much better it feels when everyone has a face to smile at.

Keep coming back for more cool features and surprises.

Discover Your Inner Hero

Sunday, January 8th, 2012

By Noam Reshef, Community Manager at Sears Social

It’s 2012. The festivities are over, time to get back on track, and start fulfilling those New Year’s resolutions.

Our goals haven’t changed and we’re moving ahead at full steam. This week we’re adding another feature to our lovely brands, giving admins the ability to control banners – we call them Hero banners – on their brand page.

The brand owner will be able to upload up to 5 different images, giving him more control of the content and tone of his brand page, making it easier to stand out of the crowd. We want to let the brand admin have a real influence on the page, and mold it according to the brand’s values and image. The Hero banners are another important step in that direction.

Easy on the Eyes

Meanwhile we’re working on improving the site’s looks, and in a big way. There’s so much new stuff we don’t even know where to start. But here goes.


There’s a new product discovery page in town. Gone are the small formal pictures – feast your eyes on cool large images that just make you want to go click and explore. Check out the tabs on the top of the page – no more searching through menus, just click the right tab and see those products that really interest you. You can easily reach it by clicking that green link on the top right of the homepage. Enjoy.

We also changed the notification icon and added snazzy new icons to the left navigation. Each menu item now has a small stylish icon matching its function. Nice.

The next month is going to be hectic for us: we have big exciting plans for the site that will change and enhance the user experience dramatically. Stay tuned



Take Control, Shop In, Get Offers

Thursday, December 1st, 2011

By Noam Resehf, Community Manager at Sears Social

Brands were always important to us, and now we’re trying something exciting and new – letting go of them. We’re letting you manage brands, and decide what will go around in a brand page, what kind of content the brand followers will see and so on.

Before you get too excited, brand ownership is not to be handled lightly. We intend to make sure only official brand representatives become brand owners. However, those lucky devils may decide they need the help of some loyal fans who’ll act as page administrators. So who, knows, you might get lucky. Also, in the future, you can expect tag ownership – stay tuned.

Stores You’ve Been to, Items You Want

Coming soon on mobile: did you Shop in at one of our stores? Cool. in the very near future you’ll be able to see a list of stores you visited on the site and follow them. And even better, once you Shop in your iPhone will alert you if one of your wishlist items is on sale in this particular store.


You’re all out of wishes you say? We’ll show you products your friends were interested in. maybe you’ll find something you like. All that, combined with our improved chat, your friends’ tips about the store you’re in and your Shop Your Way Rewards info, makes mobile a unique and fun shopping tool.

A Better View, the Buzz, and a Little Magic

Thursday, November 3rd, 2011

By Noam Resehf, Community Manager at Sears Social

Remember that nice quick view window we told you about last week? The one that lets you see all the info about a product without the hassle of going to a whole new page? Now you can use it to recommend a product to a friend. See that orange thumbs up icon? Click it and let your buddy know he should really buy that leaf blower.

The Buzz

We’ve got a new story type for you – what’s buzzing. Want to know what the latest news is? Let us do the research for you. We’ll check what the hottest topics on the internet are, find the latest relevant headlines, and let you search for related products on Sears Social. Just sit back and read.

it's buzzzzzing

The Trends

The “now trending” feature at Sears Social holds a few interesting surprises. Basically it lets you in on what people are talking about on the site – and apparently they’re talking about some interesting stuff.

Take this magic wand for example. It’s really a remote control that can “learn” the infrared codes of up to 13 remotes and assign them to predefined gestures. The bottom line: you wave your wand around ant the TV’s turned on! How cool is that?