Posts Tagged ‘new features’

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For Your Eyes Only

Wednesday, January 25th, 2012

By Noam Resehf, Community Manager at Sears Social

This week we’re dealing with the sensitive fine art of privacy. The age of social networking created new challenges and questions regarding what remains your own private affair, and what is in the public domain.

Take our site for example. On one hand, you want to share your choices, reviews and questions. You want to help others in making wise purchase decisions, and get their two cents regarding yours.
On the other hand, you don’t want everyone knowing everything all the time. You want to stay in control.

So we upgraded our privacy settings to let you do just that. Now you can choose who can follow you and see your information – everyone, or just the people you chose to approve. You can see who requested permission to follow you, and check out their profile before deciding. And if you made a mistake and changed your mind – you can always block a user you’re not sure of from following you.

 

Stay Tuned

We’ve got some big surprises coming. We can’t say more than that – only that you really should check out the site next week.

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You’ve Got the Power

Thursday, January 19th, 2012

By Noam Resehf, Community Manager at Sears Social

This week we’re launching a new feature that may, on first glance, appear minor. We’re letting users tag products. Sounds simple right? Every user will now be able to add a tag to every product according to his knowledge or taste. Are you an apple fan? You can add the tag “cool” to the iPhone 4s page. Care about the environment? Tag products as “green”.

The reason this is no small matter for us is that we see it as a small step towards an important goal. We want to hand over the decision making to you guys. Instead of us making all of the calls, we want to use your wisdom, knowledge and experience. After all, there are so many of you and so few of us, right?

Tagging products is just a part of this. You can already create catalogs, upload pictures and share videos. Now we want you to not only share your views and tastes, but actually take part in molding and changing the site and making it better for all users – and for you.

Mobile deals

Special Offers on Mobile

Shop Your Way Rewards users get another boost to their mobile experience. Now you check our cool iPhone app for special offers just for members. Browsing in a store? Whip out your mobile and see what’s hot.

And One More Beauty Item

That lovely new discover page we bragged about? Well it just got a little better. Browse the products on the page, and notice they now have a nice quick view enabling you to interact with the items you like. Nice.

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It’s All About the View

Thursday, January 12th, 2012

By Noam Resehf, Community Manager at Sears Social

It’s not like we’re shallow – but this week is all about eye candy. A vanity post, if you will.

Last week we told you about the new banners on brand pages, controlled by the page admins. No sooner did we release this capability, than the admins started to go wild with it. Check it out and click on the images to see the brand pages themselves:

Lego Star Wars

 

HBO SopranosHoly brand, Batman

 

That’s not all, in the looks department. We streamlined the site, going for elegance and panache. The search box is leaner and lovelier, and the status box is flatter and better looking. Plus, you can now share a product directly from it!

 

Interested in anything else?

Two other major improvements combine better looks with better functionality. Click on a product you like, or own, or think about owning. The product page now has recommendations for other products you may be interested in, related of course to the one you’re browsing. Relevant, smart and adds color to the page.

Also, the quick view layer is now present in even more areas of the site, enabling you to interact with the product of your choice without too many clicks. Comfort and style folks. That’s us.

The Mobile Way

And on the mobile front: if you’re a Shop Your Way Rewards member – rejoice! From now on you can carry your member card in your iPhone. It’s just permanently there. Pick some items, show your mobile to the associate when you pay – and get some points. Nice and easy.

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New Stories, Cool Brands, Friendly Mobile

Thursday, December 15th, 2011

By Noam Resehf, Community Manager at Sears Social

Continuing last week’s brand festivities, we have – as these lines are being written – over 20 brands with loving and caring owners. Check out, for example, the Nike, Shop Your Way Rewards and Apple pages and you’ll find cool new content to enjoy and interact with.

Nike brand page

And this is just the beginning. We plan to let brand owners have more and more control over brand pages and the user experience. Changing logos, adding outside links, creating user activities and communicating with the community – it’s all coming soon to a brand page near you. we even set up a nice and easy guide for brand owners. We’re that nice.

It’s Hot

We got some new and cool stories for you – search your feed and ye shall find the latest headlines about the newest most desired gadgets around. Find out what’s happening with the new iPhone, the Galaxy Nexus or the Kindle Fire – and check their prices right here at Sears Social.

Hot!

Shop Your Way Mobile-Style

We keep taking huge giant like steps towards fully integrating your Shop Your Way Rewards experience with our mobile app. now you can see your current status, manage your points, see all your account history and filter it any way you like, and much more. So go mobile, it’s the bomb.

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Brands Moving Forward and More Sharing

Sunday, December 11th, 2011

By Noam Resehf, Community Manager at Sears Social

As we told you last week, brands are now up for grabs – users can try and claim brand ownership and control the brand page’s content. We started last week by letting users send in their brand ownership request. This week we’ve started adding owner capabilities.

Shop Your Way Rewards gets MGMT

If you’ll check out our brand pages you’ll start seeing changes. Owners will be able to publish stories as brands – stories that will appear in your newsfeed. So start following the brands you like, and see what surprising cool content pops up in your feed.

Share the joy

Share, and Do It Fast 

‘Tis the season and everyone’s in a sugar coated mood. Accordingly, we made it even easier to share content with your Sears Social friends and spread the joy. First we added the ability to recommend from the quickview, now you can also share – who knows what we’ll think of next.

Activate, Link, Shop 

We’re keeping up the good work on integrating Shop Your Way Rewards features into Sears Social. Now you can easily link your Shop Your Way Rewards account with your Sears Social one, or you’re your membership online. Redeemable points and social, oh my.

 

 

 

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Take Control, Shop In, Get Offers

Thursday, December 1st, 2011

By Noam Resehf, Community Manager at Sears Social

Brands were always important to us, and now we’re trying something exciting and new – letting go of them. We’re letting you manage brands, and decide what will go around in a brand page, what kind of content the brand followers will see and so on.

Before you get too excited, brand ownership is not to be handled lightly. We intend to make sure only official brand representatives become brand owners. However, those lucky devils may decide they need the help of some loyal fans who’ll act as page administrators. So who, knows, you might get lucky. Also, in the future, you can expect tag ownership – stay tuned.

Stores You’ve Been to, Items You Want

Coming soon on mobile: did you Shop in at one of our stores? Cool. in the very near future you’ll be able to see a list of stores you visited on the site and follow them. And even better, once you Shop in your iPhone will alert you if one of your wishlist items is on sale in this particular store.

 

You’re all out of wishes you say? We’ll show you products your friends were interested in. maybe you’ll find something you like. All that, combined with our improved chat, your friends’ tips about the store you’re in and your Shop Your Way Rewards info, makes mobile a unique and fun shopping tool.

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A Better View, the Buzz, and a Little Magic

Thursday, November 3rd, 2011

By Noam Resehf, Community Manager at Sears Social

Remember that nice quick view window we told you about last week? The one that lets you see all the info about a product without the hassle of going to a whole new page? Now you can use it to recommend a product to a friend. See that orange thumbs up icon? Click it and let your buddy know he should really buy that leaf blower.

The Buzz

We’ve got a new story type for you – what’s buzzing. Want to know what the latest news is? Let us do the research for you. We’ll check what the hottest topics on the internet are, find the latest relevant headlines, and let you search for related products on Sears Social. Just sit back and read.

it's buzzzzzing

The Trends

The “now trending” feature at Sears Social holds a few interesting surprises. Basically it lets you in on what people are talking about on the site – and apparently they’re talking about some interesting stuff.

Take this magic wand for example. It’s really a remote control that can “learn” the infrared codes of up to 13 remotes and assign them to predefined gestures. The bottom line: you wave your wand around ant the TV’s turned on! How cool is that?

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History, Ghosts and Goblins, and a Little Know How

Wednesday, October 19th, 2011

By Noam Reshef, Community Manager at Sears Social

We want to make life simpler for you. Easier. For example: why should you try so hard to remember what you bought, and how much you spent? Shouldn’t someone as busy as you have some help with that?

Well, here we are, ready to assist as ever. We just added a page with your full Shop Your Way Rewards history, giving you an extremely detailed account of your actions, the points you’ve earned and everything else you could possibly want to know.

Scare Us, Please

Last week we told you about the new Halloween cliques, and this week we’re taking it a little further. Notice the new holiday activities box on the top right? Each time we have special holiday activities – contests and what not – we’ll use this lovely spot to let you know it’s happening. So for starters, tell us about the scariest book you’ve read, share a clip from your favorite horror movie, or upload a cool in costume pic.

Knowledge is Power

We just made your news feed that much more helpful. Check out the new ManageMyLife stories – they’ll tell you how to get in shape, rake leaves from your yard or save gas while driving your car. Practical and interesting.

Mobile, You Ask?

We’re iOs5 compatible now. Just give our app a try and see.

 

 

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Shop It Like It’s Hot

Wednesday, October 12th, 2011

by Noam Reshef, Community Manager at Sears Social

This week is about taking our relationship with our users to the next level. The warm and fuzzy level.

We started out by making you feel welcome. New to the site, or just not signed in? Next time you drop by you’ll see a nice big Banner, welcoming you to Sears Social, explaining why you should stay and play with us, and all in all acting like the perfect host.

Once you step inside you’ll find familiar faces: if you are a member of Shop Your Way Rewards (if not – you should be, check it out here) you’ll be happy to discover stories about special deals and opportunities for SYWR members in our newsfeed.

Follow That Store!

Up until now Sears Social helped you find stores near you, and that was that. We decided it just wasn’t enough. After all we are trying to bring social interaction to shopping, right?

So from now on you can follow stores.

Pick the one near your house or near your place of work, click follow and soon you’ll start receiving useful and money saving information about the place. It’s online shopping and brick and mortar stores living in perfect harmony.

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My Brands, My Local Deals — and Everybody’s Holiday Cliques

Thursday, October 6th, 2011

My Brands, Your Brands

This week is about making it a little more personal. We told you about brands before, and how you can follow the ones you like. Now you can check out our new “My Brands” page and see all of your favorites in one place.

Better yet: go over to one of your friend’s profile page and check out what his favorite brands are. Maybe you’ll discover you missed some cool ones. Or maybe you’ll suddenly decide you need some new friends.

I Got Your Deals Right Here

On the mobile front we’ve added one of the hottest buzzwords around the web – local. Now you’ll be able to check out special deals near you, and even get a heads up if the product you’re browsing happens to be on sale.

Scary Cliques

Halloween is creeping just around the (haunted) corner, and we’re getting ready for it. We launched two new cliques – Ghostbusters, for you horror lovers out there, and Trick or Treaters, for you guys who actually intend to dress up and demand candies, or wait at home ready to supply the sweets and snacks.


The new cliques will be where holiday activities take place: you’re more than welcome to share your pictures, videos and holiday related experiences on the new Halloween cliques.

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