Posts Tagged ‘design’

It’s All About the View

Thursday, January 12th, 2012

By Noam Resehf, Community Manager at Sears Social

It’s not like we’re shallow – but this week is all about eye candy. A vanity post, if you will.

Last week we told you about the new banners on brand pages, controlled by the page admins. No sooner did we release this capability, than the admins started to go wild with it. Check it out and click on the images to see the brand pages themselves:

Lego Star Wars

 

HBO SopranosHoly brand, Batman

 

That’s not all, in the looks department. We streamlined the site, going for elegance and panache. The search box is leaner and lovelier, and the status box is flatter and better looking. Plus, you can now share a product directly from it!

 

Interested in anything else?

Two other major improvements combine better looks with better functionality. Click on a product you like, or own, or think about owning. The product page now has recommendations for other products you may be interested in, related of course to the one you’re browsing. Relevant, smart and adds color to the page.

Also, the quick view layer is now present in even more areas of the site, enabling you to interact with the product of your choice without too many clicks. Comfort and style folks. That’s us.

The Mobile Way

And on the mobile front: if you’re a Shop Your Way Rewards member – rejoice! From now on you can carry your member card in your iPhone. It’s just permanently there. Pick some items, show your mobile to the associate when you pay – and get some points. Nice and easy.

Surprise!

Thursday, July 14th, 2011

By Avishay Lavie, Software Engineer at Sears Social

This release’s most prominent feature is a surprise. I’m not going to tell you what it is. Just go take a look at Sears Social (the website, not the blog) and tell me what’s different.

(I’m waiting…)

Got it? No, we haven’t dyed our hair, but nice try. Alright, I’ll tell you: it’s the layout.

Although we’re always adding features to Sears Social, we can’t help but notice the slow but consistent increase in clutter that they bring. So, while we’re still working hard on those new features, we’re also working on re-designing the site’s layout so that it’ll be cleaner, prettier and more intuitive. This in turn allows us to add more awesome features, which would eventually warrant another re-design. What can we say? It’s a vicious cycle of awesomeness.

The main difference in the new design is the cleaned up navigation bar at the top. We stripped the navigation bar to the bare essentials, removing most of the navigation options (don’t worry, they’ve been relocated to the sidebar) and replacing some text buttons with pleasantly-looking icons:


Another important change is the addition of “Like it”, “Want it” and “Have it” buttons on the product page, next to a matching “Add to Catalog” button. Now you can instantly tell the world you like, want or own a product directly from its product page, as well as from your newsfeed (which is old news). Go wild.

This layout change is just a small step, and of course we’ll continue to adjust and tweak the site’s design in the coming weeks. As always, we’d love to hear what you think about it. Do you find it easier to find stuff? Is there anything you’re used to using that you can’t find anymore? Tell us about it!