By Noam Resehf, Community Manager at Sears Social
This week we’re launching a new feature that may, on first glance, appear minor. We’re letting users tag products. Sounds simple right? Every user will now be able to add a tag to every product according to his knowledge or taste. Are you an apple fan? You can add the tag “cool” to the iPhone 4s page. Care about the environment? Tag products as “green”.
The reason this is no small matter for us is that we see it as a small step towards an important goal. We want to hand over the decision making to you guys. Instead of us making all of the calls, we want to use your wisdom, knowledge and experience. After all, there are so many of you and so few of us, right?
Tagging products is just a part of this. You can already create catalogs, upload pictures and share videos. Now we want you to not only share your views and tastes, but actually take part in molding and changing the site and making it better for all users – and for you.
Special Offers on Mobile
Shop Your Way Rewards users get another boost to their mobile experience. Now you check our cool iPhone app for special offers just for members. Browsing in a store? Whip out your mobile and see what’s hot.
And One More Beauty Item
That lovely new discover page we bragged about? Well it just got a little better. Browse the products on the page, and notice they now have a nice quick view enabling you to interact with the items you like. Nice.
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