Posts Tagged ‘brands’

The Inside Story

Thursday, March 29th, 2012

By Noam Reshef, Community Manager at ShopYourWay

Harmony: This week is about things fitting together, working in sync, and living peacefully together. We’re Zen like that.

Brand pages have been getting a lot of attention here lately, and rightly so. They’re cool, interesting, and at the very core of the site. That is why they got a nice upgrade: a lot more content. Our goal is to have every relevant piece of content interact and appear on the right brand page.

From now on, every story about a product will also be published in the appropriate brand page. A user wrote a review about a Kenmore freezer? It will automatically be published in the Kenmore brand page. A friend “liked” a new Adidas running shoe? You’ll be notified on the Adidas page.

And that’s not all. Brand page admins just got a lot more control over their pages: Admins can now control which stories get published on their pages, which in turn will enable them to make those pages so much more interesting.

Another very cool thing that admins can do is create brand catalogs. You’ll see product catalogs for various brands under a special tab in the brand page, all part of our ongoing initiative to turn these pages into the definitive hub for all things Kenmore, or Nike, or Craftsman.

EA catalogs

We’re only scratching the surface here. Think about the possibilities of letting users interact with these catalogs… exciting stuff indeed. Stay tuned.




We’re Orange!

Sunday, March 4th, 2012

By Noam Reshef, Community Manager at ShopYourWay

No need to adjust your glasses folks – as part of the site’s re branding we replaced the blue with bright, pretty orange, making the site look nicer, and a better fit for our SHOP YOUR WAY REWARDS loyalty program.

That’s not the only change we made this week, naturally. Take a look at your interests page: there’s a new tab there, recommending cliques and tags we think you’ll find interesting. This is part of our ongoing effort to personalize the site for you (yes, you). Give it a try.

We also took a leap forward in the shopping department. Product pages are cooler now – because users can add images to a product page. It is also easier to find items or categories, since we aligned ourselves with you will now see the exact same product categories on both sites.

Shared by?

And last but not least: the sweepstakes, which are gaining popularity every week, now have a new social capability. Look at a sweepstake and you’ll see which one of your friends shared it. No doubt an interesting bit of information: why not go for that sweepstake your good buddy just signed in to?

There’s also stuff happening behind the scenes: bug fixes and improvements in the mobile app, smoothing out the registration process – like tuning the car’s engine. You can’t see anything, but it just runs smoother.

Enjoy the ride.



You’ve Got the Power

Thursday, January 19th, 2012

By Noam Reshef, Community Manager at Sears Social

This week we’re launching a new feature that may, on first glance, appear minor. We’re letting users tag products. Sounds simple right? Every user will now be able to add a tag to every product according to his knowledge or taste. Are you an apple fan? You can add the tag “cool” to the iPhone 4s page. Care about the environment? Tag products as “green”.

The reason this is no small matter for us is that we see it as a small step towards an important goal. We want to hand over the decision making to you guys. Instead of us making all of the calls, we want to use your wisdom, knowledge and experience. After all, there are so many of you and so few of us, right?

Tagging products is just a part of this. You can already create catalogs, upload pictures and share videos. Now we want you to not only share your views and tastes, but actually take part in molding and changing the site and making it better for all users – and for you.

Mobile deals

Special Offers on Mobile

Shop Your Way Rewards users get another boost to their mobile experience. Now you check our cool iPhone app for special offers just for members. Browsing in a store? Whip out your mobile and see what’s hot.

And One More Beauty Item

That lovely new discover page we bragged about? Well it just got a little better. Browse the products on the page, and notice they now have a nice quick view enabling you to interact with the items you like. Nice.

It’s All About the View

Thursday, January 12th, 2012

By Noam Reshef, Community Manager at Sears Social

It’s not like we’re shallow – but this week is all about eye candy. A vanity post, if you will.

Last week we told you about the new banners on brand pages, controlled by the page admins. No sooner did we release this capability, than the admins started to go wild with it. Check it out and click on the images to see the brand pages themselves:

Lego Star Wars


HBO SopranosHoly brand, Batman


That’s not all, in the looks department. We streamlined the site, going for elegance and panache. The search box is leaner and lovelier, and the status box is flatter and better looking. Plus, you can now share a product directly from it!


Interested in anything else?

Two other major improvements combine better looks with better functionality. Click on a product you like, or own, or think about owning. The product page now has recommendations for other products you may be interested in, related of course to the one you’re browsing. Relevant, smart and adds color to the page.

Also, the quick view layer is now present in even more areas of the site, enabling you to interact with the product of your choice without too many clicks. Comfort and style folks. That’s us.

The Mobile Way

And on the mobile front: if you’re a Shop Your Way Rewards member – rejoice! From now on you can carry your member card in your iPhone. It’s just permanently there. Pick some items, show your mobile to the associate when you pay – and get some points. Nice and easy.

Discover Your Inner Hero

Sunday, January 8th, 2012

By Noam Reshef, Community Manager at Sears Social

It’s 2012. The festivities are over, time to get back on track, and start fulfilling those New Year’s resolutions.

Our goals haven’t changed and we’re moving ahead at full steam. This week we’re adding another feature to our lovely brands, giving admins the ability to control banners – we call them Hero banners – on their brand page.

The brand owner will be able to upload up to 5 different images, giving him more control of the content and tone of his brand page, making it easier to stand out of the crowd. We want to let the brand admin have a real influence on the page, and mold it according to the brand’s values and image. The Hero banners are another important step in that direction.

Easy on the Eyes

Meanwhile we’re working on improving the site’s looks, and in a big way. There’s so much new stuff we don’t even know where to start. But here goes.


There’s a new product discovery page in town. Gone are the small formal pictures – feast your eyes on cool large images that just make you want to go click and explore. Check out the tabs on the top of the page – no more searching through menus, just click the right tab and see those products that really interest you. You can easily reach it by clicking that green link on the top right of the homepage. Enjoy.

We also changed the notification icon and added snazzy new icons to the left navigation. Each menu item now has a small stylish icon matching its function. Nice.

The next month is going to be hectic for us: we have big exciting plans for the site that will change and enhance the user experience dramatically. Stay tuned



New Stories, Cool Brands, Friendly Mobile

Thursday, December 15th, 2011

By Noam Resehf, Community Manager at Sears Social

Continuing last week’s brand festivities, we have – as these lines are being written – over 20 brands with loving and caring owners. Check out, for example, the Nike, Shop Your Way Rewards and Apple pages and you’ll find cool new content to enjoy and interact with.

Nike brand page

And this is just the beginning. We plan to let brand owners have more and more control over brand pages and the user experience. Changing logos, adding outside links, creating user activities and communicating with the community – it’s all coming soon to a brand page near you. we even set up a nice and easy guide for brand owners. We’re that nice.

It’s Hot

We got some new and cool stories for you – search your feed and ye shall find the latest headlines about the newest most desired gadgets around. Find out what’s happening with the new iPhone, the Galaxy Nexus or the Kindle Fire – and check their prices right here at Sears Social.


Shop Your Way Mobile-Style

We keep taking huge giant like steps towards fully integrating your Shop Your Way Rewards experience with our mobile app. now you can see your current status, manage your points, see all your account history and filter it any way you like, and much more. So go mobile, it’s the bomb.

Brands Moving Forward and More Sharing

Sunday, December 11th, 2011

By Noam Resehf, Community Manager at Sears Social

As we told you last week, brands are now up for grabs – users can try and claim brand ownership and control the brand page’s content. We started last week by letting users send in their brand ownership request. This week we’ve started adding owner capabilities.

Shop Your Way Rewards gets MGMT

If you’ll check out our brand pages you’ll start seeing changes. Owners will be able to publish stories as brands – stories that will appear in your newsfeed. So start following the brands you like, and see what surprising cool content pops up in your feed.

Share the joy

Share, and Do It Fast 

‘Tis the season and everyone’s in a sugar coated mood. Accordingly, we made it even easier to share content with your Sears Social friends and spread the joy. First we added the ability to recommend from the quickview, now you can also share – who knows what we’ll think of next.

Activate, Link, Shop 

We’re keeping up the good work on integrating Shop Your Way Rewards features into Sears Social. Now you can easily link your Shop Your Way Rewards account with your Sears Social one, or you’re your membership online. Redeemable points and social, oh my.




Take Control, Shop In, Get Offers

Thursday, December 1st, 2011

By Noam Resehf, Community Manager at Sears Social

Brands were always important to us, and now we’re trying something exciting and new – letting go of them. We’re letting you manage brands, and decide what will go around in a brand page, what kind of content the brand followers will see and so on.

Before you get too excited, brand ownership is not to be handled lightly. We intend to make sure only official brand representatives become brand owners. However, those lucky devils may decide they need the help of some loyal fans who’ll act as page administrators. So who, knows, you might get lucky. Also, in the future, you can expect tag ownership – stay tuned.

Stores You’ve Been to, Items You Want

Coming soon on mobile: did you Shop in at one of our stores? Cool. in the very near future you’ll be able to see a list of stores you visited on the site and follow them. And even better, once you Shop in your iPhone will alert you if one of your wishlist items is on sale in this particular store.


You’re all out of wishes you say? We’ll show you products your friends were interested in. maybe you’ll find something you like. All that, combined with our improved chat, your friends’ tips about the store you’re in and your Shop Your Way Rewards info, makes mobile a unique and fun shopping tool.

My Brands, My Local Deals — and Everybody’s Holiday Cliques

Thursday, October 6th, 2011

My Brands, Your Brands

This week is about making it a little more personal. We told you about brands before, and how you can follow the ones you like. Now you can check out our new “My Brands” page and see all of your favorites in one place.

Better yet: go over to one of your friend’s profile page and check out what his favorite brands are. Maybe you’ll discover you missed some cool ones. Or maybe you’ll suddenly decide you need some new friends.

I Got Your Deals Right Here

On the mobile front we’ve added one of the hottest buzzwords around the web – local. Now you’ll be able to check out special deals near you, and even get a heads up if the product you’re browsing happens to be on sale.

Scary Cliques

Halloween is creeping just around the (haunted) corner, and we’re getting ready for it. We launched two new cliques – Ghostbusters, for you horror lovers out there, and Trick or Treaters, for you guys who actually intend to dress up and demand candies, or wait at home ready to supply the sweets and snacks.

The new cliques will be where holiday activities take place: you’re more than welcome to share your pictures, videos and holiday related experiences on the new Halloween cliques.

Super-Charging Brands and Shopping Your Way

Tuesday, September 27th, 2011

by Noam Reshef, Community Manager at Sears Social

Brands, Supercharged

We like brands at Sears Social. Anyone who takes their shopping seriously – and we do – knows that brands are important. They’re an assurance of quality and style. It’s a matter of trust, a relationship, you might say.

That’s why we did a couple of things with how brands work at Sears Social. First we thought you’d like to know which brands have the most followers. Take a look at the top right corner of the homepage and you’ll see the new “top brands” box.

top brands

Brands that rule

Want more? Clicking on Brands in the left navigation menu will take you to our new brands page, where you’ll be able to see all of them, and easily find the ones you like – just tap the first letter or digit of the brand’s name. Smooth.

Your Shop Your Way Rewards info – Right Here

Are you a Sears Shop Your Way Rewards member? If not, click here and register. Now you can see how many SYWR account points you have right here on your Sears Social profile, along with your VIP status progress and everything else.