Archive for March, 2012

The Inside Story

Thursday, March 29th, 2012

By Noam Reshef, Community Manager at ShopYourWay

Harmony: This week is about things fitting together, working in sync, and living peacefully together. We’re Zen like that.

Brand pages have been getting a lot of attention here lately, and rightly so. They’re cool, interesting, and at the very core of the site. That is why they got a nice upgrade: a lot more content. Our goal is to have every relevant piece of content interact and appear on the right brand page.

From now on, every story about a product will also be published in the appropriate brand page. A user wrote a review about a Kenmore freezer? It will automatically be published in the Kenmore brand page. A friend “liked” a new Adidas running shoe? You’ll be notified on the Adidas page.

And that’s not all. Brand page admins just got a lot more control over their pages: Admins can now control which stories get published on their pages, which in turn will enable them to make those pages so much more interesting.

Another very cool thing that admins can do is create brand catalogs. You’ll see product catalogs for various brands under a special tab in the brand page, all part of our ongoing initiative to turn these pages into the definitive hub for all things Kenmore, or Nike, or Craftsman.

EA catalogs

We’re only scratching the surface here. Think about the possibilities of letting users interact with these catalogs… exciting stuff indeed. Stay tuned.




Occupy Pages!

Thursday, March 22nd, 2012

By Noam Reshef, Community Manager at ShopYourWay

We’re giving the power over to the masses – or, actually, just letting people start managing brand, topic, clique and other pages.

Up until now you could ask for admin rights to brand pages only. Now, you can be the admin of your favorite clique, or of a topic that interest you. What are the requirements you ask? You have to be a dedicated user with a passion for the tag you’re managing, and a will to contribute to the community.


That’s it. Just click on the “submit a request” link on the tag page and cross your fingers.

Look Mom, No Hands

You didn’t really expect us not to mention sweepstakes right? Sweepstakes are hot. This week we’re talking about something we like to call “seamless registration”. Basically that is a fancy name for something that saves you time and a little effort.

Whenever you’ll click on a sweep, your details – full name, email and SHOP YOUR WAY REWARDS membership number will be filled in automatically. All you have to do is review them and enter the sweep for a chance to win some cool prizes.

Another new feature is the sorting ability. You can now view sweeps by expiration or start date, name, and most shared. That way you can check out the newest sweeps, enter one that is about to expire, or see which one is most popular amongst your fellow shoppers.

And on Mobile..

In the spirit of power to the people, you will now have better control over the settings in our awesome app. New settings will give you better control of exactly what kind of notifications you receive. And speaking of notifications – we redesigned them, and they look great. Check it out.



More Sweepstakes, More Deals

Thursday, March 15th, 2012

By Noam Reshef, Community Manager at ShopYourWay

This week is about numbers, about more of the good stuff. If you like something, why not have more of it, right?

So we added more sweepstakes to the site – all in all about 80 new ones will be available by the end of March, and a lot more will be ready after that. Soon you’ll be able to enter dozens, even hundreds, of sweepstakes and increase your chances to win.

Then we went and added the new partners page. Because that’s what we’re like, always looking for more ways to make you guys happy. The new page offers great deals and benefits from our good friends and partners, just for you. Check it out!


 Give Us A Smile

One of the main things about ShopYourWay is the human connection. We want you to be able to get recommendations and advice from fellow shoppers with similar taste and interests. And for that to happen people need to know who they’re communicating with.

In order to make you all feel at home, we added a little tool that enables you to easily upload a profile picture, giving you a face and a true identity. Simply click on the “Add profile picture” teaser and follow the instructions. You’ll be surprised how much better it feels when everyone has a face to smile at.

Keep coming back for more cool features and surprises.

Calling All Players

Thursday, March 8th, 2012

By Noam Reshef, Community Manager at ShopYourWay

This week we decided to be even better hosts than usual. As we’ve told you, sweepstakes are big. People love them, and why shouldn’t they? They’re simple and fun.


So starting now, you don’t have to enter the site to take a look at them. We’ve created a page that lets you window shop before you decide to dive in. Take a look, check out the different sweeps awaiting you, and decide which one catches your eye. You’ll still need to sign in as a SHOP YOUR WAY REWARDS member – free of charge and with great benefits, we should mention – but you can take a look before you leap.

Other than that you’ll notice things are moving a little faster and better. We made some improvements to our recommendation engines, and you’ll notice that the suggested products you’re seeing are even more on the spot than before. We aim to please, you know.

We also made some improvements to the SHOP YOUR WAY REWARDS registration, Smoothing the edges and adding friendlier error messages. Lands’ end fans will be happy to know you can now register to the new ShopYourWay from the Lands’ end site.

Expect more cool features and news soon!

We’re Orange!

Sunday, March 4th, 2012

By Noam Reshef, Community Manager at ShopYourWay

No need to adjust your glasses folks – as part of the site’s re branding we replaced the blue with bright, pretty orange, making the site look nicer, and a better fit for our SHOP YOUR WAY REWARDS loyalty program.

That’s not the only change we made this week, naturally. Take a look at your interests page: there’s a new tab there, recommending cliques and tags we think you’ll find interesting. This is part of our ongoing effort to personalize the site for you (yes, you). Give it a try.

We also took a leap forward in the shopping department. Product pages are cooler now – because users can add images to a product page. It is also easier to find items or categories, since we aligned ourselves with you will now see the exact same product categories on both sites.

Shared by?

And last but not least: the sweepstakes, which are gaining popularity every week, now have a new social capability. Look at a sweepstake and you’ll see which one of your friends shared it. No doubt an interesting bit of information: why not go for that sweepstake your good buddy just signed in to?

There’s also stuff happening behind the scenes: bug fixes and improvements in the mobile app, smoothing out the registration process – like tuning the car’s engine. You can’t see anything, but it just runs smoother.

Enjoy the ride.