Archive for November, 2011

Share the Joy and Making Mobile History

Thursday, November 24th, 2011

By Noam Resehf, Community Manager at Sears Social

Some exciting news this week: we are starting to reach out and let you share stuff from other sites on your newsfeed.

What does that mean? Well now you can be a good friend and share stuff with your Sears Social buddies from other sites, and not just directly from Sears Social.

The first site enabling this is naturally In the homepage click on “New Local Ad”, choose a store you like and pick a product. Now click “Share this item”. Wait for it… and lo and behold – you can share the item to Sears Social! Amazing.

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Your History and Let’s Chat


Two new items on the mobile front: You can now go through your Shop Your Way Rewards history in your iPhone, which is very convenient if you’re on the move a lot. We also upgraded our chat, making notifications clickable, and letting you know how many times your friend tried to reach you – now you’ll know how annoyed he’ll be when you finally get back to him.

Unleash Your Inner Critic, Mobile Chat and More

Thursday, November 17th, 2011

By Noam Resehf, Community Manager at Sears Social

It’s the details that count. This week is about fine tuning and streamlining. Making things work a little smoother.

Up until now you could have followed your favorite store page to see what’s new and interesting. Now you and your friends will also be able to see which stores you checked into in the past, and share useful info and shopping stories. Nice.

Another week, another quick view improvement: we’re really trying to help you go easy on your clicking finger. Now the quick view window includes a review button. Got an opinion on a product? Click it and share your thoughts with the rest of us.

If You Want To Chat, Chat – Don’t Talk


A long long time ago a phone was something you spoke into, and heard someone on the other side respond. But let’s not get nostalgic: this week we’re taking chat to the mobile’s front. Fire up our App and You’ll see a big nice chat button on your screen (don’t have our App? Download it! It’s cool). And that’s it. You can just start chatting away.

Another improvement on the mobile front: Shop Your Way Rewards members can now see their account info on their iPhones as well as on the web. Sweet.

Happy Holidays

Thanksgiving is almost upon us. If you’re into the Holidays, come and join one of our holiday cliques. We’ve got Holiday Cooks, for you kitchen dwellers, and Football Lovers, for those who can’t wait for the big game on TV. Join and share your recipes, favorite clips and more. Happy Thanksgiving!

Mobile, Local and a Little Friendly Help

Thursday, November 10th, 2011

By Noam Resehf, Community Manager at Sears Social

Mobile is cool. Mobile is the future, maybe even the present. Why are we so excited about mobile this week, you ask? Because of a little something we call post-shopin, meaning the great and wonderful things that will happen after you sign into one of our stores.

Up until now you could have shopped in to let the world know you’re in a specific store. Now things start to get interesting: your mobile phone will basically bridge the gap between the brick and mortar stores of the old world and the virtual ones of the internet. The result is a new and unique experience.

After shopping in you’ll be able to chat with a Sears associate who’ll help you find exactly what you need. You’ll get info on the hottest deals the store has to offer, and the sage advice of other shoppers regarding stuff like parking, nearby restaurants etc. it’s adding a little online spice to your real world shopping.


Hot Deals Nearby

Our store pages just got smarter. Click on one of them and you’ll discover what specific deals your store of choice has to offer. Following that store near your house or near your place of work suddenly seems like the right thing to do, eh?

Friendly Recommendations

We can’t seem to stop tinkering with the product quick view, concentrating all possible product related actions in one place. Now you can take a quick look at a product – hover over its picture and click the quick view button – and decide you want to know what your friends think about it. Click the “help me choose” button and get some valuable input from your buddies.

The Shop Your Way Link

Did you sign into Sears Social with Facebook Connect? Still want to use your Shop Your Way Rewards points (naturally!)? Now you can. Click the “link your account” link in the Shop Your Way Rewards box on the left side of the page. There you go.


A Better View, the Buzz, and a Little Magic

Thursday, November 3rd, 2011

By Noam Resehf, Community Manager at Sears Social

Remember that nice quick view window we told you about last week? The one that lets you see all the info about a product without the hassle of going to a whole new page? Now you can use it to recommend a product to a friend. See that orange thumbs up icon? Click it and let your buddy know he should really buy that leaf blower.

The Buzz

We’ve got a new story type for you – what’s buzzing. Want to know what the latest news is? Let us do the research for you. We’ll check what the hottest topics on the internet are, find the latest relevant headlines, and let you search for related products on Sears Social. Just sit back and read.

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The Trends

The “now trending” feature at Sears Social holds a few interesting surprises. Basically it lets you in on what people are talking about on the site – and apparently they’re talking about some interesting stuff.

Take this magic wand for example. It’s really a remote control that can “learn” the infrared codes of up to 13 remotes and assign them to predefined gestures. The bottom line: you wave your wand around ant the TV’s turned on! How cool is that?