Archive for September, 2011

Super-Charging Brands and Shopping Your Way

Tuesday, September 27th, 2011

by Noam Reshef, Community Manager at Sears Social

Brands, Supercharged

We like brands at Sears Social. Anyone who takes their shopping seriously – and we do – knows that brands are important. They’re an assurance of quality and style. It’s a matter of trust, a relationship, you might say.

That’s why we did a couple of things with how brands work at Sears Social. First we thought you’d like to know which brands have the most followers. Take a look at the top right corner of the homepage and you’ll see the new “top brands” box.

top brands

Brands that rule

Want more? Clicking on Brands in the left navigation menu will take you to our new brands page, where you’ll be able to see all of them, and easily find the ones you like – just tap the first letter or digit of the brand’s name. Smooth.

Your Shop Your Way Rewards info – Right Here

Are you a Sears Shop Your Way Rewards member? If not, click here and register. Now you can see how many SYWR account points you have right here on your Sears Social profile, along with your VIP status progress and everything else.


Interests, Ideas and More Recommendations

Sunday, September 25th, 2011

By Avishay Lavie, Software Engineer at Sears Social

All Your Interests in One Place

We semi-secretly launched Tags a while ago, and we think that following tags can be a significant part in the way you tailor your Sears Social experience to suit your personal taste. But for this to happen, we’ll need to give you a way to manage the tags you’re following.

This week’s release adds just that, in the form of a new page called “my interests”. This lets you track and manage the categories and tags you find interesting, and provides a quick way to remove the ones you added by mistake that night when you logged in drunk (don’t worry, we’re totally cool with that).

Ideas & Know-How from Manage My Life

We’re experimenting with a new kind of content on Sears Social, powered by This week we’ll be adding some ideas and know-how advice to the newsfeed, like this one:

Let us know what you think!

More Recommendations

Speaking of newsfeed, remember this?

What’s missing here? That’s right, more recommendation options!

Don’t sweat it; we got this. There you go:

You’re welcome.

Smart Hiding, Smart Tags and Mobile Wisdom

Thursday, September 15th, 2011

by Noam Reshef, Community Manager at Sears Social

Hide and Seek Just Got Better

Here’s a dilemma. You just saw a boring update in your Sears Social feed. It happens. Naturally, you want to hide it, and you want the system to remember that and not bother you again. The thing is, the story is about a subject you’re interested in, from a user you like – but the two just don’t mix.

For example – your grandmother recommend a movie. You like movie, and love grandma, but her taste in cinema – not so much. So what do you do? Up until now you could only hide all posts from granny or about movies. The new hide options will let you be specific. Starting next week, You will be able to hide stories form a specific user about a specific subject – and even determine for how long it will be hidden. Check it out.

Tags Just Got Faster

We just added a cool feature that will help your sore clicking finger: from now on when you see an interesting tag anywhere across the site all you have to do is point at it – a window with all the information and links that you need will magically appear. No clicking required.

You’ll see a description of the tag, how many people are following it and so on and be able to follow it yourself from that same window. Easy.

Polls Just Got Mobile.

iPhone users can now answer our amusing yet thought provoking polls about their hobbies, interests and shopping habits. See a question that’s relevant to you? Click an answer and see if other people voted in a similar way.

Don’t have our app on your iOs device yet? Get it here.

More Cliques, Better Recommendations, Cooler Mobile

Thursday, September 8th, 2011

By Noam Reshef, Community Manager at Sears Social

Cliques: for Audiophiles, Cinephiles and People Who Jump From Roofs

We can’t seem to stop throwing new cliques your way. This week we’ve got ten brand new cliques catering to your varied fields of interest. For you people who think reality is way overrated we’ve got the sci-fi troopers and comic book collectors cliques. on the other hand, if you like to know what’s happening out there, why not join the political pundits clique? We also have new cliques for people who like to watch movies at home, folks who take their music listening seriously, parkour enthusiats and even a clique for you crazy clubbers out there. Check out our cliques to find the right one for you.

Coming Soon to Your iPhone:

Our mobile app keeps playing catch up with our website, gaining all the time: next week you’ll see featured video from in our app, find personalized recommendations for products that suit your tastes and needs, and be able to participate and answer our topic polls.

Recommendations Just Got Way Better

Can’t tell you how we did it, but you should be seeing recommendations that suit your tastes and needs more accurately than ever. Try searching for a product and sears social will offer you similar items that hit the mark. Let us know what you think.

Tags, On-The-Go Promotions and a Place for All Your Cliques

Thursday, September 1st, 2011

By Avishay Lavie, Software Engineer at Sears Social

Feature 3102 – codename “Tags”

We’ve started working on a new concept we call “tags”. It’s all pretty early experimental stuff so we can’t talk about it too much right now, but you might notice something like this on a product page:

We’re not saying anything, but it is theoretically possible that clicking this will lead you to a new page. But dude – you did not hear this from us.

More Newsfeed Stories in Mobile App

We added four new story types to the mobile app: now you can enjoy “Currently Trending on the Web”, “New Arrivals”, “Top Sellers” and “Let Us Introduce” on the go. Sweet!

But What Will I Do With All These Cliques?

We’ve been adding new cliques like madmen for the past few weeks. Most users would only join a handful of relevant cliques and remember which ones they joined, but for those of you who are Jacks-of-all-trades, we’ve added a handy “Cliques” page where you can review all the cliques you’re in. Now that we think of it, we should probably add a “Jack of all trades” clique. Hmm.

Oh, and there’s also a list of all the cliques, so you can easily review it whenever we add new ones. Like today, when we added 10 new cliques to the list. Go on, go find them. We’ll wait here, enjoying the fact we don’t need to make one of those clique-icon-collages again.